We create meaningful communications that connect people and inspire positive, sustainable behavior change.
Contre Courant stands as a testament to the power of defiance—embracing the essence of charting a unique path. It's in this realm of resistance that we uncover the strength necessary for innovation and meaningful distinction.
Our philosophy is a bold celebration of the extraordinary: daring yet sacred, consistent yet inventive, all in the service of crafting what is significant on our own terms.
Beyond individualistic fulfillment, our vision extends to making a substantial contribution to the collective well-being, aiming for a broader, more profound impact.
As champions of sustainability in its various expressions, we are committed to impactful and circular marketing that gives back to community, addresses tangible targets, local ecological and societal initiatives.
Tara Nolan is a global marketing leader with a passion for sustainable luxury and conscious business. She holds an International Business MBA pursued in Europe, and an undergraduate degree from Fairfield University. With over 15 years as a global advertising executive, she’s held roles at the world’s largest holding companies: Omnicom, IPG, Havas, and WPP, responsible for billions in billings.
She was a judge for the Cannes Lions International Festival of Creativity awards in the Sustainable Development Goals category, has spoken at Hearst's 'Raise The Green Bar' Sustainability Summit, Sustainable Brands, and was named in Forbes as one of ’42 People Changing Advertising for the Climate’, along with many more accolades. A New York native, Tara is also certified in yoga and meditation and is most present in St Barths, between frequenting New York City and Europe.
About the Founder
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